Nocturnal Wonderland

Music festival branding

Nocturnal Wonderland, formerly known as Nocturnal Festival, is an electronic dance music festival in San Bernardino, California. The branding concept combined the characteristics from the festival's name (nocturnal) and the event's time slot(night). As a result, nocturnal animals easily found in California and space where the night never ends are refined into character design for the music festival branding.

Project team
Myunghwe Ku, Jon Newman

Timeline
January 2017 – February 2017(6 weeks)

Character Design

The lack of social connection and brain stimulation is associated with higher risks of health problems like heart disease, dementia and even premature death, according to a recent report from the National Academy of Sciences.”  

Poster Design

The front and the back of the poster have similar but different backgrounds. The front page is the upper space with party and music, and the back page is a border of space and sky where you can still see the clouds.

Lanyard/Tickets

Each lanyard design has a character that represents who that person is.

Billboard Ads/ Digital Ads