Mellow

UX/UI, Mobile Application

ThroughStrategic Innovation in Product & Service Design course(SIPSD), one of the most historical classes in the School of Visual Arts MFA Interaction Design, our team had a chance to collaborate with Doblin and Deloitte as a team and industry mentors. As industry mentors, they sponsored a challenge to our team and met us every week to check the progress and give us feedback.

Check out the post on Doblin webpage, December 2020

Project team
Myunghwe Ku, Sharon Lee, Wenxiao Wang

Timeline
October 5th 2020 – December 14th 2020

Sponsored project by
Doblin, Deloitte & SVA MFA Interaction Design

Problem Statement
"How might facilitate social interaction between seniors living alone and their loved ones in order to help them stay connected and encouraged during the pandemic?"
Problem Space

The lack of social connection and brain stimulation is associated with higher risks of health problems like heart disease, dementia and even premature death, according to a recent report from the National Academy of Sciences.”  

The ‘New Normal’ for Many Older Adults – Bloomberg Citylab

Initial Research

Nearly 13.8 million Americans over the age of 65 — about one fourth of that population — live by themselves, according to 2017 estimates from the U.S. Department of Health and Human Services. Surveys from organizations like AARP and Kaiser Family Foundation suggest that anywhere between 33% and 43% of all older adults in the U.S. experience loneliness either sometimes or frequently — and that was before public health officials instructed older people, and everyone else, to stay home.

Just What Older People Didn’t Need: More Isolation – NY Times

User Interview

In order to get a better understanding of the problem, we conducted stakeholder and end user interviews with 7 individuals. We reached out to four seniors who living alone in age 68 to 84.

From the end user interviews, we discovered that seniors were struggling emotionally during quarantine and these problems were made worse because they were having difficulty connecting with their loved ones due to the hurdle of using technology.

End user interview transcripts

Insights

Overall through the research process, we realized that: Seniors prefer analog over new technology, wants to feel a sense of purpose through part-time and volunteering works, and that they are less willing to make big changes to their lifestyle.

Persona
Concept

Considering all these factors, we believed the calming, rewarding, and effortless experience of growing plants could be a great solution to solve the pain points of the target users. Providing a stimulating activity during quarantine that is effortless and easy to perform will help seniors to feel a sense of accomplishment.

Key features

After we came up with our main concept, we started to list the Wants&Needs of our target users and think about possible Features that will satisfy the Wants&Needs.

Concept Video (2:25)
Product Ecosystem

The seniors are our pot’s target users, and the app is designed specifically for the family members to connect with the seniors. The app tracks the plant status, connects people, and provides an entry to our plant-sharing system. And our pot mimics all of these experience and make these app function available for our senior users with sensors, screen display, and speaker.

Competitive Analysis

We look up for a series of potential ways for seniors to connect with people, and found that most of them required a smartphone to operate. Meanwhile, these apps didn't optimize for senior users.

Mellow has these advantages compared to the competitors: First of all, the design of the entire system put the seniors in the first place. It has the advantage of not requiring a smartphone to participate, and it can be easily adapted by the senior users, for the planting activities sticks to their current lifestyle.

Application walkthrough
Onboarding

The onboarding stage will help users match the best plants that suit their personality and lifestyles or their loved ones' personality and lifestyles with simple quizzes.

Reaction

You can send your reactions to your loved one from mobile to mellow pots.

Donation

When your plant is fully grown or ready to propagate, the progress bar turn into a button which allows you to donate/giveaway your plant to loved ones or other people.

Purchase

When your plant is fully grown or ready to propagate, the progress bar turn into a button which allows you to donate/giveaway your plant to loved ones or other people.

Request

When your plant is fully grown or ready to propagate, the progress bar turn into a button which allows you to donate/giveaway your plant to loved ones or other people.

Plant status/diary

When your plant is fully grown or ready to propagate, the progress bar turn into a button which allows you to donate/giveaway your plant to loved ones or other people.